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The work paid off. The spot resonated with fans and was named the top ad of the game by USA Today's AdMeter, an annual ranking of Super Bowl ads.
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This year, Anheuser-Busch is sticking with the "cute" theme for its Clydesdale spot,Hydro Flask Barn, with "Puppy Love,Cheap Air Max 720 Free Shipping," an ad about a friendship between a Clydesdale and a puppy.